Profile Pictures and Organic Postings
Profile Picture and Cover Photo
Profile Picture upload size: 180 x 180 pixels
Cover Photo upload size: 828 x 315 pixels
Sharing Links with Image
Upload Size: 1,200 x 628 pixels
Sharing Stories
Size: 1,080 x 1,920 pixels
Ads
Newsfeed
Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text
Right Column Image
Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text
Instant Articles
Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text
Page like ads
Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text
Event response ads
Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text
Carousel Image & Videos
Upload size: 1,080 x 1,080 pixels
Aspect ratio: 1:1
Video Format: .mp4 or .mov
Image Format: .jpg or .png
Max Size: 4GBMax Length: 120 minutes
Maximum frame rate: 30 fps
Facebook Panorama or 360 Photo/Video Ads
Upload size: 600 x 600 pixels
Aspect ratio: 1:1
Vertical: 4:5, 2:3, and 9:16
Facebook offers an extensive list of video sizes
https://www.facebook.com/business/m/one-sheeters/video-requirements#
Instagram Image
Landscape
Upload Size: 1,200 x 628 pixels
Aspect Ratio: 1.9:1
Format: .jpg or .png
Square
Upload Size: 1,080 x 1080 pixels
Aspect Ratio: 1:1
Vertical
Upload Size: 600 x 750 pixels to 1936 x 1936 pixels
Aspect Ratio: 4:5
Instagram stories video and image
Upload size: 1,080 x 1,920 pixels
Aspect ratio: 16:9 to 4:5 and 9:16
VideoFormat: .mp4 or .mov
Max Length: 15 secondsMax Size: 4gb
Leave 14% of the top and bottom of the image free from text and logos
Instagram carousel
Upload size: 1,080 x 1,080 pixels
Video Format: .mp4 or .mov
Max Length: 60 seconds
Frame rate: 30fps
With that, you won’t ever design a Facebook or Instagram picture or export a video in the wrong size again! This guide will ensure you design with the right dimensions every time. Let us know in the comments if there are any other formats we may have missed out.