Have you ever put hours of work into creating a design for your client’s Facebook or Instagram posts, and then the picture you’ve created becomes stretched or is pixelated after they’ve posted it? It’s embarrassing when that happens and your client isn’t able to use your graphic to its fullest potential.

With the huge number of social media platforms, it might get hard to constantly keep up and remember all the right picture sizes for all of them. But don’t worry, we got you!

We’ve compiled a list of Facebook and Instagram image sizes for both organic and paid so you never have to go through that again. Bookmark this article so it will be just a click away the next time you design a social media post.

 

Profile Pictures and Organic Postings

Profile Picture and Cover Photo

Profile Picture upload size: 180 x 180 pixels

Cover Photo upload size: 828 x 315 pixels

Junket Packs

 

Sharing Links with Image

SP2U.MY

Upload Size: 1,200 x 628 pixels

Sharing Stories

hcdevilsadvocate

Size: 1,080 x 1,920 pixels

 

Ads

Newsfeed

Elegant Themes

Upload Size: 1,200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Format: .jpg or .png

Rule: Less than 20% of the image has text

Right Column Image

PayPal

Upload Size: 1,200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Format: .jpg or .png

Rule: Less than 20% of the image has text

Instant Articles

NST Online

Upload Size: 1,200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Format: .jpg or .png

Rule: Less than 20% of the image has text

 

Page like ads

 

Lendio

Upload Size: 1,200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Format: .jpg or .png

Rule: Less than 20% of the image has text

Event response ads

J

asper’s Market

Upload Size: 1,200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Format: .jpg or .png

Rule: Less than 20% of the image has text

 

Carousel Image & Videos

Buffer

Upload size: 1,080 x 1,080 pixels

Aspect ratio: 1:1

Video Format: .mp4 or .mov

Image Format: .jpg or .png

Max Size: 4GB

Max Length: 120 minutes

Maximum frame rate: 30 fps

 

Facebook Panorama or 360 Photo/Video Ads

Facebook

Upload size: 600 x 600 pixels

Aspect ratio: 1:1

Vertical: 4:5, 2:3, and 9:16

 

 

Facebook offers an extensive list of video sizes

https://www.facebook.com/business/m/one-sheeters/video-requirements#

 

Instagram Image

Landscape

Swellrewards

Upload Size: 1,200 x 628 pixels

Aspect Ratio: 1.9:1

Format: .jpg or .png

Square

Buckmason

Upload Size: 1,080 x 1080 pixels

Aspect Ratio: 1:1

Vertical

 

keeps

Upload Size: 600 x 750 pixels to 1936 x 1936 pixels

Aspect Ratio: 4:5

 

Instagram stories video and image

pelacase

Upload size: 1,080 x 1,920 pixels

Aspect ratio: 16:9 to 4:5 and 9:16

VideoFormat: .mp4 or .mov

Max Length: 15 seconds

Max Size: 4gb

Leave 14% of the top and bottom of the image free from text and logos

 

Instagram carousel

pencilsofpromise

Upload size: 1,080 x 1,080 pixels

Video Format: .mp4 or .mov

Max Length: 60 seconds

Frame rate: 30fps

 

With that, you won’t ever design a Facebook or Instagram picture or export a video in the wrong size again! This guide will ensure you design with the right dimensions every time. Let us know in the comments if there are any other formats we may have missed out.