Profile Pictures and Organic Postings


Profile Picture and Cover Photo


Profile Picture upload size: 180 x 180 pixels
Cover Photo upload size: 828 x 315 pixels


Sharing Links with Image


Upload Size: 1,200 x 628 pixels


Sharing Stories


Size: 1,080 x 1,920 pixels


Ads


Newsfeed


Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text


Right Column Image


Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text


Instant Articles


Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text


Page like ads


Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text


Event response ads


Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text


Carousel Image & Videos


Upload size: 1,080 x 1,080 pixels
Aspect ratio: 1:1
Video Format: .mp4 or .mov
Image Format: .jpg or .png
Max Size: 4GBMax Length: 120 minutes
Maximum frame rate: 30 fps



Facebook Panorama or 360 Photo/Video Ads


Upload size: 600 x 600 pixels
Aspect ratio: 1:1
Vertical: 4:5, 2:3, and 9:16


Facebook offers an extensive list of video sizes


https://www.facebook.com/business/m/one-sheeters/video-requirements#


Instagram Image


Landscape


Upload Size: 1,200 x 628 pixels
Aspect Ratio: 1.9:1
Format: .jpg or .png


Square


Upload Size: 1,080 x 1080 pixels
Aspect Ratio: 1:1


Vertical


Upload Size: 600 x 750 pixels to 1936 x 1936 pixels
Aspect Ratio: 4:5


Instagram stories video and image


Upload size: 1,080 x 1,920 pixels
Aspect ratio: 16:9 to 4:5 and 9:16
VideoFormat: .mp4 or .mov
Max Length: 15 secondsMax Size: 4gb
Leave 14% of the top and bottom of the image free from text and logos


Instagram carousel


Upload size: 1,080 x 1,080 pixels
Video Format: .mp4 or .mov
Max Length: 60 seconds
Frame rate: 30fps


With that, you won’t ever design a Facebook or Instagram picture or export a video in the wrong size again! This guide will ensure you design with the right dimensions every time. Let us know in the comments if there are any other formats we may have missed out.