11 Inspirational Resources for Copywriters
As a copywriter, you’ll need to know what is going on in the world, even if those things may seem completely unrelated to what you’re doing. It’s a good practice as you’re writing to reach out to real people, and knowing what people are consuming and reading about is a good way to reach out to them. After all, we’re all just people who want to connect with each other over stuff that makes us all collectively go ‘WOW!’
Today, we’re looking at some inspirational resources for every copywriter. These resources are practical and may help to inspire your next idea. It’s always good to be able to expand your mind and skillset by looking at what other copywriters are doing. Without further ado, let’s go!
Part 1: For Grammar and Technical Writing
Great resources on improving your writing skills, and writing well.
1. The Writer
This is a great site if you’re looking to make your words work harder. With plenty of general advice on how to strengthen your copy, there is also a great readability checker, which gives you feedback on how readable your copy is.
2. The Oatmeal
The Oatmeal is a great website to go to when you want to learn about grammar, but in a way that helps you learn better; comics. It’s genuinely funny and great for remembering when to use words “literally”, or whether you’re using a semicolon properly.
If you’re writing a landing page, there are plenty of ways for you to write convincingly, without using a lot of technical jargon. This is especially useful if you want to speak to actual human beings. This is a simple Chrome extension that gives you pointers on how to change your landing page copy for real humans to understand.
Most copywriters will already know this useful lifehack; use the Thesaurus to find synonyms to improve a copy. But, aside from synonyms, Thesaurus has a whole bunch of useful writing tips and articles to help improve your writing.
A great marketing content blog that focuses on copywriting advice. It’s one of the better resources for anyone who needs some copywriting inspiration, or specific know-hows of writing. The posts are well-written and very engaging.
Whether you’re new to content copywriting, or need some advice on copywriting for marketing, Copyhackers is a great place for fundamental advice on how to succeed. With well written tips and articles, it will help you improve yourself even further, as well as give you a comprehensive look at how to better your copies.
7. Ceros Blog
A one-stop shop for all your content marketing needs. Ceros blog contains great examples of effective creative content, whether it is in the form of opinion pieces or big brand analyses. It’s a great place to go to when you need to pick at the mind of marketers around the world.
Part 2: Reading and culture
Writers need to read. A lot. It’s where a lot of copywriters get their next brilliant idea. These next few resources may get out of the world of clicks and conversions, but it will no doubt get your mind fired up.
As one of the most influential writers around today, Stephen King’s probably the person you should listen to when he’s giving you guidelines on how to write. These 20 rules may just be the push you need to get your writing back on track.
The Electric Typewriter is exactly as you would imagine it to be; a place where the Internet’s best collection of articles, essays and short stories from the world’s best journalists and authors are compiled into one site for your reading pleasure. You’d be sure to find some shred of creative spark here.
Part 3: Advertising
When you need the next tagline to move the world
Take a look at some of the most popular advertising slogans of all time, and maybe it will give you the inspiration to come up with the next “Just Do It” or “I’m Lovin’ It”.
A great resource when you’re looking for a quick slogan or a tagline to spark your brain into putting out an ad. With taglines and slogans for almost every single industry available, this is a valuable resource for writers who need a bit of creativity to get started.
If you’re looking for your next writer, why not check out Rtist? There are a ton of local creative talents for you to choose from. Find all the writers on Rtist today!