Work is a huge part of our life and sometimes you will start to look for a change in what you do. Most people will think about changing the way they work. Sometimes you might feel that you want to work part-time hours but somehow earn a full-time income. A few years ago, this would have been impossible. But today, this is a lot more viable with the rise of freelance work. Freelancing is hard and keeping your clients happy and updated all the time might take some hard work but it isn’t rocket science.
To ensure that your clients know your worth and understand what you do as a freelance designer on a daily basis, you should be able to successfully attract them and keep them happy across a length of time.
Attracting the right clientele is hard and here are some tips and tricks we have to help you find the right clients to further expand your portfolio.
The best way to attract clients is to be able to show them what you actually do. Showing off old projects and work is a great way to attract new clients. It just gives them an overview of what you can do and they will be able to get a feel of what kind of artist you are instantly.
Start building your portfolio and make sure that you constantly update it to keep it relevant. This is so that clients know that you are keeping up with trends. The more current projects you put up, the better the impression you give the client as they will think that you are in high demand.
Show your best work as well as the work you’ve done at the beginning of your career. Explain how you’ve improved. Also consider attaching a short and concise resume at the start of your portfolio so that new clients can better understand your journey.
When you’re just starting out, your goal should be to build your network so you have an army of advocates ready to defend and spread the quality of your work. Networking events should be the best places to go and showcase your work. Pick and choose the networking events that is related to what you do. If you are a business type designer, attend startup events. This way you know that your audience are the right type of people that will learn to appreciate your work.
Ask yourself, who would be the perfect people to sell your services to. It’s obviously the people who need creative graphics and usually these people would be marketers or digital marketing managers and teams.
Marketers want to sell. To sell, they need to create campaigns. In order to create an amazing campaign, marketers need great designs!
The wonderful part about this is that you don’t have to look far. Just check your email inbox for promotions or ads. Reach out to those people and let them know exactly how you can improve and be an asset to them. Never get too shy because this will really help you expand your horizons.
How are people finding you these days? Do you have an online presence that’s working for you 24/7 or are you only getting jobs through referrals?
Get active on social media! You can use Facebook to build a network with other freelancers. A good way to go about this is to create a group that is exclusive to creatives and invite all the designers, digital marketers, writers, etc. you know to join this group.
Another way to expand your online presence is to have your own website with your portfolio in it. This way you have a page that is working for you 24/7 to collect leads. It also makes it very easy to show people how much experience and the types of jobs you have done. This can let them know if you will be the right person for them when it comes to the job that they need to get done.
Another great and fast way you can up and improve your online presence is to use a job finding site like Rtist. Rtist is an online portal that connects your skills to the right clients who will appreciate you. Rtist is very flexible in the type of jobs they offer, from project type jobs to more permanent positions.