5 Amazing Graphic Design Tips Every Designer Should Know
What makes a good design? Well, whether you’re a beginner or a pro, graphic design can’t be simplified into a straightforward equation. Design is subjective, but there are some very easy to understand principles that help designers and even non-designers to achieve a great design.
Here are some great graphic design tips that every designer should know to create more impact in their work.
1. Create a moodboard
Every designer should have a moodboard of inspiring designs that help to convey a similar look and feel that you would like to have for your design. You can include elements like fonts, color palettes, images or illustration styles and layout references close to what you are hoping to achieve. With these reference points, you will be able to see similarities and help to further spark your own creative ideas. Try to go for as many different references as you can so that you have more inspiration to follow. Websites like Pinterest are great for compiling digital moodboards, with key examples from industry leading designers.
2. Plan your design first
Before you even start firing up your Illustrator or Photoshop, think about your objective of the design, what you want the viewer to see and take from it. You can start with a few rough sketches and plan out your design before you really sit down to flesh out your idea. Taking a few minutes to map out your design might save you hours on the computer and maybe even a headache or two later.
3. Simplify your typography
One of the most important aspects of design is clarity, so it’s important you don’t give up readability for visual appeal. Remember, the simplest typography is sometimes the best place to start. When starting with a new design, you should experiment a bit and find the perfect style font for the particular project you’re working on. Try to limit yourself to pairing two fonts in your design. If possible, you should also try using a single font family with a large variation in weights and styles, like Light and Ultra Bold, for example, so you can be sure that the fonts you pair up will be complementary to one another.
4. Use impactful color
Color is one of the most impactful elements of design in communicating a certain tone or message. Thinking about how color works in terms of psychology will help you to choose your palette for your design. You can start off with a color palette of 1-3 main colors that complement one another, and then use different tones to adjust the consistency for a better contrast in your palette. It helps to think of each color as having a ‘volume’ and adjust your tones so that they are not all shouting at the same volume.
5. Utilize white space properly
White space is the space between elements in your design. Space in design isn’t simply the absence of content but a design choice in itself. This can be used to aid in achieving important design principles such as contrast, and help to achieve a clean and minimal look and feel for your design.
While some people may feel that white space isn’t necessarily what they are trying to portray, you should try not to fill up any empty spaces in your design with stuff as it may lead to a much messier design that what you were hoping for. Here’s an example: Try creating space around an element that you want the viewer to focus on. If it’s an important headline, keep it a distance away from the rest of the copy to help your viewer know to read it first.
So as you can see, successful designs can be achieved if you follow a few principles of graphic design. Again, great skills take time to hone, and by constant practice, you too can grow and develop into successful designers.