7 Common Misconceptions that Clients Have About Photography
Photography is a very personal business that pits photographers with clients working closely together. However, with clients come misunderstandings, but it’s all part of what makes the job of a professional photographer interesting. As is the case with most businesses, there are always going to be frustrations around what clients think photographers do, or why they do it. One of the most common frustrations is how to manage the client’s expectations.
Today, we’re going to list down a few misconceptions that clients may have about photography as a business, and hope that this will help bridge the gap between clients and photographers.
1. A photographer’s job is to create, not recreate
With the rise of Pinterest and the Internet, there are plenty of clients who have a source of photos that they want to recreate for their product or brand. Photographers consider themselves as artists who create works of art based on their own perspectives. So telling a photographer to follow a photo taken by another photographer would really drive them nuts!
For photographers, the best way to prevent this from happening is to let your clients know that while you appreciate them sharing photos they love, you are not going to copy someone else’s work. Ask them what it is about the photo they love. Is it the lighting, wardrobe, location, styling? Use that image as a guide for how to best meet the client’s expectations.
2. Handphone photographers
Ask any wedding photographer and he or she will tell you that there is nothing more annoying than that auntie who ruins a shot just to get a snap with her Samsung phone. Wedding guests with their handphones is one of the most frustrating parts of photographing a wedding.
One of the ways to combat this from happening in weddings is to suggest having an “un-plugged” wedding. This is where couples ask their guests to keep all their handphones and cameras away until the ceremony is over.
3. The camera doesn’t make the photos better
We can all probably attest that most people see photographers as a side piece to the camera. It can be really frustrating when photography clients don’t understand the talent and knowledge it takes to really capture a great image. No matter how fancy or expensive your camera is, it can never replace the eye of the photographer behind it.
For a great example of skills over equipment, watch this video of New York City photographer, Lara Jade taking high fashion photos with a simple child’s camera. The result is really a testament to the fact that the camera isn’t what makes a great photo.
4. Photoshop cannot do magic
Yes, Photoshop is a fantastic tool to use in editing photos, but most clients have this skewed idea that Photoshop is a magic tool that can make impossible things possible. “Photoshop that” is a favorite mantra, in which clients expect photographers to do everything from removing wrinkles and make people slimmer.
So even if Photoshop can be used to change a photo entirely, it takes a lot of time and effort on the photographer’s part. Which leads us to…
5. Editing is a time consuming process
Clients tend to assume it takes very little editing to create the finished product they see in their gallery. In reality, there’s A LOT of thought and time that goes into taking the RAW image and turning it into something that photographers would feel proud to present.
It’s not so simple as using a photo retouch app on the phone.
6. Unseen behind-the-scenes work
Clients don’t usually see the amount of actual work that goes into a photoshoot. Sure, there is the photo taking session, but it goes beyond that. From writing emails, contracts, pre-consultations, driving to and from a session, uploading images, editing images, ordering sessions, print orders, blogging, social media posts, and delivering orders, there are so many behind the scenes things that go on before, during and after a session that clients never see or think about.
The actual session itself is only about 10% of the entire process, but it’s the only part they see. This is a frustration point that is not likely to go away at any time. Every job has behind the scenes work that goes unnoticed and unappreciated. It’s something that every photographer has to go through. Which leads us to our final point...
No matter how much you price yourself, whether you’re charging high, low, or just right, there will be clients who cannot, will not or don’t want to pay photographers based on what they’re worth. As mentioned in the previous point, there will be some clients who don’t understand or value the service and products you provide, and are basing their understanding of our pricing on the 10% of work that they see. They don’t understand they are paying for much more than just the couple of hours they are in front of the camera.
Just remember to price yourself according to what you know your services are worth.
For many photographers, photography is a passion, not a job. While some clients can be frustrating and difficult to work with, photographers do understand that without these clients, they cannot pursue a career that they love while also paying the bills.
If you’re looking for photography jobs, why not try out Rtist? We have tons of potential clients to match you up with. For clients, we have a whole list of photographers who are more than willing to make your next photoshoot a rousing success.
Check out Rtist for more information today!