Finding Your Niche as A Freelancer

They say it is often better to be the master of one trade than a jack of all. In freelancing, finding your niche can have an extremely positive impact on your career and is often the best way to take your business to the next level.

Finding your niche can result in more projects and work, boost your income, and ultimately make you happier with what you do. But discovering your niche can be difficult – how exactly do you do it?


Image from: Freepik

Here are five tips that will get you well on your way towards finding the thing you’re really good at.

1. Try out a lot of stuff
Having different kinds of experiences is one of the most important prerequisites to finding the perfect niche for your business. If you’re not sure what you’re great at, try as many things as you can. Are you good at developing WordPress plugins or UI/UX design? Are you a graphic designer or an interior designer?

Talk to people who focus on different things and think about what drives them. Does it sound like something that you could be into? Try it out. Think of it like this – you have five different kinds of candy. You can either keep eating without switching out of convenience or alternatively try all five and find out what you like most.

When considering niche ideas, think about the following:

These questions can help you narrow down your options. Once you have a good idea of the niche possibilities, you can move on to the next step.

2. Study the market

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You don’t want to choose just any niche. It has to be something you perceive as profitable and viable in the long run. So you should study what the market is looking for. Find out what is up and coming and think about where it will be in five years. If you think that a certain business model is going to disappear soon, building your work around it is probably not a good idea.

3. Follow your passion
So you’ve tried out a lot of stuff and identified which niches will be profitable in the future. This is where you really narrow it down. Think about the following:

These questions will help you find your passion, which will hopefully lead you to find your niche as well.


Image from: Adobe

Remember, it is not about what is easiest or most convenient. If your heart’s not in your work, it will get real boring, real quick.

4. Become an expert
Now that you have found a potential niche, own it. Chances are, you already know quite a bit about it. But “quite a bit” is not enough, you have to push your advantage even further. Don’t just know more than most, be one of the few that knows all there is to know. Read articles, find books on the subject, or look for insights from the leading figures of that particular field. This is how you become an expert.


Image from: Freepik

5. Advertise your expertise
Finding your niche doesn’t mean that your work is done. In a practical sense, it’s just beginning. Share your newfound mastery with the world and focus your business in that direction and. From your company name through the description of your Facebook page, to your email signature – everything should support and be based around your niche.

Show confidence that you are the best in your field and clients are bound to come.

So, should you find your niche?

It depends on what you’re planning to do.

For example, niching within a programming language could make sense, but niching by a sector might not so much. While as a copywriter, niching by a sector can be a pretty good idea. Are you interested in developing new websites from scratch? Would you like to focus on improving flaws? Maybe just maintenance? Think about your options here.


Image from: Freepik

Ultimately, it all boils down to how you approach the concept of finding a niche. Take a step back to study your options before finding what works best for you.

If you’re still not sure where to start your freelancing journey, why not check out Rtist? We have one of the biggest creative talent communities in Malaysia that matches you with your clients.

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THE CREATIVE PLAYGROUND

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AS FEATURED ON
© 2019 Zeroo Sdn. Bhd. All Rights Reserved.