Everything in life changes with time, and company logos are no exception. If you’re thinking of creating a new company logo, don’t be afraid to revisit the idea of updating it at any point. This includes brand messaging and the overall visual aesthetic appearance.
We’ve compiled a list of some of the world’s most iconic company logo changes in 2020 and the corporate reasons for why they decided to change.
Some examples of reasons why businesses change their logo:
In a normal situation, these changes are only on the surface, while the core values of the company stay the same and only the branding changes.
Revisit your brand image whenever you feel like it might be lacking; it can be a living part of your company that changes with you and can offer tremendous value if done successfully.
This new logo breathes life back into the GoDaddy brand. The updated wordmark combines the letters G and O to form a heart. This generates the effect of a personable brand with heart, with an updated color palette to suit a more modern context.
Durex repositioned their brand to become more sex-positive and inclusive. London-based Havas replaced the clinical-looking capsule logo of the last few years with a clean, casual, single-line logo. They also added a new font system called ‘One Night Sans’!
“The changes we’re making focus on ensuring the mark is as functional as possible at all sizes and across all surfaces. With that context, we are shifting to a single color, all-red logo, and are refreshing the specific color red to be warmer and more contemporary.” — Sonja Hernandez, Senior Experience Design Manager, Brand, Icons, and EGD at Adobe.
Cadbury’s wanted to humanize its existing logo by drawing on the original signature of William Cadbury, the grandson of the firm’s founder. It did so by recreating historic logo elements with new digital executions. The logo refresher actually cost £1 million but it makes more sense as it is a global brand refresh for a multi-billion dollar legacy.
A bright, modern revamp of a classic, which artfully keeps the spirit of the old logo. The color palette was simplified to a bold, bright orange, and the addition of a fun, modern wordmark makes Popeyes’ 2020 logo redesign one to beat.
6. TGI Friday's
From ‘Thank God it’s Friday’s’ to simply ‘Friday’s’, the restaurant icon released a surprise brand update that gives the brand declarative energy with a hint of the old quirky Americana vibe.
German car giant BMW updated their logo earlier this year with a goal to make it more appropriate for digital formats. Although the logo has been teased on physical applications, for now, its primary role is to represent the brand in 2D communications (like print and online). The transparent and pared-down modern aesthetic looks awesome on the cars too.
The Oneplus 2020 logo redesign features a curvier number 1 and a new font system for legibility. While it’s arguably a minor update, it sets the tone for a more flexible brand direction and integrated identity system. Additionally, the move away from the negative space font of the prior logo is a great choice in this respect.
The review website kept their iconic owl but flattened its colors for a more punchy and flexible identity system. Far from killing their character, Tripadvisor did a great job infusing the brand with energy and immediacy, thanks to the new capitalized font and bold logomark.
Julie's Biscuits has refreshed its brand logo more than 35 years after it was founded in 1984, giving it a younger look. Director Tzy Horng Sai said in its corporate identity guide that it was time for a makeover to "express who we are and what we stand for"
airasia.com has revealed its brand new identity online as Asean’s super app, completing AirAsia’s transformation from a digital airline into a comprehensive lifestyle platform for everyone.
While the company said it liked elements of its original logo, its 11 colors made it very easy to get wrong. Using fewer colors that still invokes the similarity of the previous logo, Slack worked with a design agency on the project, led by partner Michael Bierut, and considered using emojis, dots and different versions of the hashtag (or “octothorp”) when creating the new logo.
13. Microsoft Edge
Microsoft is currently in the midst of a year-long redesign of their signature apps in a attempt to re-enter the market. Edge, previously known as Internet Explorer, is their web browsing app and is powered by Chromium. The logo is much more playful and abstract. Like the rest of the new Microsoft app logos, it includes a colourful gradient in hues of blue and green.
Nissan has recently filed a trademark for a new logo. The new design is more minimalistic, ditching the existing simulated chrome finish and three-dimensional appearance. The lettering has been slightly tweaked, and is now thinner and spaced out. It recalls efforts made by BMW and other automakers to modernise their image using simpler, cleaner forms.
Intel has rebranded for the fourth time in 51 years. The new design is not a drastic change, the biggest being the removal of the ellipse. The lettering is different but is familiar to the brand. Blue remains their dominant colour for the brand.
In rebranding the G Suite of products to Google Workspaces, Google replaced the iconic Gmail envelope logo with a design that’s a lot more in keeping with other Google products. The new Gmail logo is now an M made out of Google’s core blue, red, yellow, and green brand colors. It more closely matches similar logos for Google itself, Google Maps, Google Photos, Chrome, and many more Google products.
Time to update your logo?
Your logo is the first part of your brand that people see. So, it’s important to think about a few things if you’re considering a redesign.
Ultimately, redesigning a logo is a process. The more you see how other companies in your space are doing it, the better your instincts will get. Great logo design is about making something that represents both yourself and your customers in a simple yet effective way.
Why not check out some of the best logo designers on Rtist? Perhaps you’d be able to find someone who can help with your logo rebranding.