Social Media Graphic Size Guide

Have you ever put hours of work into creating a design for your client’s Facebook or Instagram posts, and then the picture you’ve created becomes stretched or is pixelated after they’ve posted it? It’s embarrassing when that happens and your client isn’t able to use your graphic to its fullest potential.

With the huge number of social media platforms, it might get hard to constantly keep up and remember all the right picture sizes for all of them. But don’t worry, we got you!
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We’ve compiled a list of Facebook and Instagram image sizes for both organic and paid so you never have to go through that again. Bookmark this article so it will be just a click away the next time you design a social media post.

Profile Pictures and Organic Postings

Profile Picture and Cover Photo

Profile Picture upload size: 180 x 180 pixels
Cover Photo upload size: 828 x 315 pixels

Picture Credit

Sharing Links with Image

Picture Credit

Upload Size: 1,200 x 628 pixels

Sharing Stories

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Size: 1,080 x 1,920 pixels

Ads

Newsfeed

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text

Right Column Image

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text

Instant Articles

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text

Page like ads

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text

Event response ads

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect ratio: 9:16 to 16:9
Format: .jpg or .png
Rule: Less than 20% of the image has text

Carousel Image & Videos

Picture Credit

Upload size: 1,080 x 1,080 pixels
Aspect ratio: 1:1
Video Format: .mp4 or .mov
Image Format: .jpg or .png
Max Size: 4GBMax Length: 120 minutes
Maximum frame rate: 30 fps

Facebook Panorama or 360 Photo/Video Ads

Picture Credit

Upload size: 600 x 600 pixels
Aspect ratio: 1:1
Vertical: 4:5, 2:3, and 9:16

Facebook offers an extensive list of video sizes

https://www.facebook.com/business/m/one-sheeters/video-requirements#

Instagram Image

Landscape

Picture Credit

Upload Size: 1,200 x 628 pixels
Aspect Ratio: 1.9:1
Format: .jpg or .png

Square

Picture Credit

Upload Size: 1,080 x 1080 pixels
Aspect Ratio: 1:1

Vertical

Picture Credit

Upload Size: 600 x 750 pixels to 1936 x 1936 pixels
Aspect Ratio: 4:5

Instagram stories video and image

Picture Credit

Upload size: 1,080 x 1,920 pixels
Aspect ratio: 16:9 to 4:5 and 9:16
VideoFormat: .mp4 or .mov
Max Length: 15 secondsMax Size: 4gb
Leave 14% of the top and bottom of the image free from text and logos

Instagram carousel

Picture Credit

Upload size: 1,080 x 1,080 pixels
Video Format: .mp4 or .mov
Max Length: 60 seconds
Frame rate: 30fps

With that, you won’t ever design a Facebook or Instagram picture or export a video in the wrong size again! This guide will ensure you design with the right dimensions every time. Let us know in the comments if there are any other formats we may have missed out.