Most businesses have a website nowadays and this is great because everyone uses the internet to find everything. If your business is not online, then you will be faced with a lot of difficulties getting found and discovered. If you do not have a website, the first thing you should do is to go out there and get one made first.
A lot of people just think that if you have a website, it’s enough. But, your sales will skyrocket if you add and improve a few things on the website. Improving your website can mean a lot of things, from better loading times to better design. So what can be improved?
With humans only having an 8 second attention span, the design of your website needs to be spot on to ensure you capture them fast. Your website needs to engage your customers within the first few scrolls or you might lose them by the end of the page. With good website designs, you can show your potential customers value the minute they land on the website.
A website that has responsive design is extremely important and it has been expected to be a standard for a few years now. A responsive design ensures that your website is optimised for every type of user. Especially for mobile users. You need to ensure that your websites are responsive because you will definitely have a lot of mobile users. Imagine if your website design is not mobile friendly and you would need to scroll to the side just to read the website.
Google actually looks at how your website is designed and if it is not mobile-friendly or responsive, they will lower your ranking immediately. A responsive website is the easiest way to ensure that your site is prepared for all kind of users.
This is an example of a responsive website. See how seamlessly it moves from different devices? This is the norm now and you should make sure your designer designs for these kinds of websites today.
Your CTA is extremely important because that is the button that everyone will click to make the purchase or sign up for your business. There has been a lot of research and work surrounding the colours, fonts, shapes and sizes of CTA buttons. We recommend testing multiple different versions to see what your users like the most. Some of the examples are:Picture CreditPicture Credit
HubSpot uses simple, persuasive copy and they also add relatable images of people using the product to get more salesmen to use their sales tool. When you give them a visual of how they would look like when they use the product, you will make the software a lot more appealing. A much more appealing call to action will definitely increase the click through rate.Picture Credit
Kissmetrics uses a much simpler CTA that is basically just having lead generation form right next to the button. This is simple and the user would not even need to leave the page, let alone scroll on the same page. It is highly attractive and the user will be very compelled to just fill in the form since it is so simple.
Your website needs to be created with logical design in mind as well. Your user needs to be able to easily use and move around the website. The goal is to ensure that your prospect is able to get to the end of the sales cycle quickly and easily. Google reads your website and they take navigation into account and if the navigation is confusing or hard, your ranking will drop.
User experience is very important because it will decide the number of sales you will get. Since humans do not have that much attention span anymore, the longer you keep them on the website without getting what they want, they will immediately leave. With all the different competitors out there, they can easily just go somewhere else to get their information.
Google is a great example of a website that uses white space very well. The website is straight to the point and it ensures that the main purpose - to search is put in the centre of attention.
At the end of the day, a website is the first impression that a lot of your customers come by first before even fully understanding what your company can do. First impressions only come by once, so better make a good impression or you might lose that customer forever.
If you are looking to check and improve your website design, hire one of our amazing freelance designers to completely revamp your website and see your sales triple by the end of your revamp!