Cathryn
Self Employed
Kuala Lumpur, Bandar Sri Damansara
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Sep 25, 2018


Completed Job: 0

About Me

Hello!

I am a CATCHY Copywriter, with 3 years' experience in copywriting, backed by 15 years' in sales and marketing. I leverage on this experience to provide you with more impactful and less draggy content!

My niche is in corporate writing, such as:

- Corporate Profiles
- Website content
- Formal letters to companies and government (English & BM)
- Content for Email Marketing Campaigns
- Social Media Management
- Proofreading
- Translation (English & BM)
- Press Release

Current Status

Self Employed

Language

Spoken

English
Malay

Written

English
Malay

Working Experience

7 Jul, 2017 - 4 Apr, 2020

Copywriter and Social Media Manager - Freelance

WRT Catchy Content Services, Kuala Lumpur

Company Type

New Startup

Position

Director

Specification

Digital Media

Roles

Digital Copywriter

1. Worked with clients from industries such as IT, education, realtor, building management, production house, and a stationery group as well.
2. Managed social media accounts (FB and IG) and planned marketing campaigns to increase branding and gaining leads.
3. Copywriting and content writing for all marketing collaterals, invitation emails, and event sponsorship deck.
4. Copywriting corporate profile and website.

Reason of resign

11 Nov, 2016 - 2 Feb, 2019

Senior Operations Lead

Acestar Sdn. Bhd., Kuala Lumpur

Company Type

SME

Position

Manager

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

1. Corporate Communications
- Copywriting and content writing for all marketing collaterals, invitation emails, sponsorship deck
- Copywriting corporate profile and website
- Handling media and media agency

2. Marketing & Event Management
- Liaising with partners and sponsors
- Planning for marketing materials to assist sales team
- Event management, Floor manager, and overall event planning and execution
- Plan social media posts
- Overall planning and execution of workshop and training activities

3. Human Resources Manager role
a) Recruitment
b) On-boarding
c) HR Operations
d) Employee Branding

4. Requests for sponsorship
- Search for new sponsors for event and maintain good working relationship
- Booth preparation and planning
- Event queue sheet and overall flow

5. Supporting CEO
- Grant applications
- Award nominations
- CSR planning and execution

Reason of resign

To focus on freelancing in Copywriting and Social Media Management

Education

Other

Major in

Bachelor's Degree

Business Studies/ Administration/ Management

1 Jan, 2000 - 8 Aug, 2002

Skill Sets

Translation
Social Media Content
Website Content
Business & Marketing
Brochure / Leaflet Content
Company Profile
Copywriting
Editing & Proofreading

Tools & Software

Microsoft Office

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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