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Member since: Mar 4, 2020
Completed Job: 0
About Me
Hi, I'm Charlie Wong Choi Lee.
Having worked for 3-4 years as a Social Media Executive and Public Relation Executive at 8TV & ntv7 Chinese which under Media Prima Berhad, I have a strong knowledge of digital marketing trends in Malaysia.
In addition to my extensive marketing experience, I have excellent communication skills and experience in managing project.
My strengths lie in encouraging collaboration, teamwork and creative problem solving.
I would describe myself as someone who is honest, caring, intelligent, hardworking, and ambitious but down to earth person.
I like to learn something new, I enjoy reading and the knowledge and perspectives that my reading gives me has strengthened my writing skills.
My goal is to become associated with a company where I can utilize my skills and gain further experience while enhancing the company’s productivity and reputation. Therefore, I am looking for a position in which i can continue to grow that skillset in new circumstances.
My personality profile says:
- A confident, driven individual who reacts quickly to change.
- A self-starter with a strong sense of urgency who responds positively to challenge and pressure.
- A fast learner who is a practical and ingenious problem solver.
- A fluent and articulate communicator, flexible and responsive. A self-directed, goal-oriented doer.
Want to work together? I'd love to hear from you.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
Chinese
Written
Chinese
English
Chinese (Mandarin)
Malay
Working Experience
9 Sep, 2020 - Current
Senior Copywriter
Unicorn Media Technology Sdn Bhd, kuala lumpur
Company Type
New Startup
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
- Branding and marketing strategy.
- Commercial video script creator & YouTube short video content.
- Overseeing and developing marketing campaigns.
- Conducting research and analyzing data to identify and define audiences.
- Devising and presenting ideas and strategies.
- Online promotional activities.
- Maintaining content of company websites and client’s mobile Apps.
- Writing and proofreading creative copy.
- Manage & built followers on company and client's social media platform (Facebook, Instagram, WeChat & YouTube).
- Responsible for content development & activation (planned, created, posted & monitored).
- Ensuring the content is share-able, relevant, original and engaging.
- Develop and lead content strategies, direction and guidelines to build company Facebook page as a recognizable Chinese platform.
- Supervise content team and oversee company Facebook page daily publishing operations, control schedules and enforce deadlines.
- Produce, review and proofread all written, visual and video content produced, including social media postings, articles and videos.
- Work closely with business development team and design team.
- Always be prepared to resolve issues as clients arise.
Reason of resign
My values no longer align with the company mission.
3 Mar, 2019 - 2 Feb, 2020
Senior MARCOM Executive
PST Travel Services Sdn Bhd, Kuala Lumpur
Company Type
Other
Position
Senior
Specification
Advertising / Media Planning
Roles
Media Planning
- To organize, support and involve in the planning, conceptualized, execution of all marketing, advertising and promotional activities.
- To develop and maintain relationships with airlines, partners and influencers in the market.
- To develop and organize offline marketing strategies and activations.
- To manage digital and online marketing (website, social media, etc.)
- To prepare writing and proofreading creative copy.
- To assist in ensuring budget utilization is optimized.
- Conceiving and developing efficient and intuitive marketing strategies.
- To work closely with Graphic Designer to ensure the contents and layout quality of all marketing collateral meet the company standard and job timeline.
- Liaising with media, printers, suppliers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and company annual calendar.
- Monitoring competitor activity and generating leads for products and services.
- Contribute towards the development of key member’s technical and soft skills.
Reason of resign
Looking for a new challenge, and also looking for a job with better career growth opportunities.
Education
Other
Major in Mass Communications
Diploma
Mass Communications
9 Sep, 2005 - 10 Oct, 2007
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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