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A passionate designer with more than 8 years of experience, capable of delivering one-stop project solutions. From graphic, web, print to interior architecture, Sabrina is up for the challenge in new business opportunities. Her unique skill set has enabled her to optimize workflows and worked for brands such as UOA Group, FAVE, Toppen Shopping Mall, Weststar Maxus, and Anytime Fitness.
She is game for any sports, indoor, outdoor or any door.
Self Employed
Chinese (Cantonese)
Chinese (Mandarin)
English
Malay
English
6 Jun, 2017 - Current
Bold Impressions Sdn Bhd, Kuala Lumpur
SME
Director
Art & Creative
Creative Director
A passionate designer capable of delivering one-stop project solutions. From graphic, web, print to interior architecture, Sabrina is up for the challenge in new business opportunities. Her unique skill set has enabled her to optimize workflows and worked for brands such as UOA Group, FAVE, Toppen Shopping Mall, Weststar Maxus, and Anytime Fitness.
10 Oct, 2012 - 6 Jun, 2017
KIP Group of Companies, Kuala Lumpur
Multinational Corporation
Senior
Art & Creative
Art Director
Kepong Industrial Park (KIP) Group, a real estate developer that is known for the fresh market outlets called KIP Mart in Johor, Melaka and Negeri Sembilan. KIP Group's division consists of Retail Mall - KIPMart, KIP Mall, Property - Harmoni Park, Nova & 8scape, Hospitality - KIP Hotel.
Responsibilities & Achievements:
- Pioneered and rebrand KIPMart central region designs since 2012.
- Managing various design project timelines to ensure various parties meet the given deadlines.
- Generating creative design concept based on input and strategic direction given.
-Control the boundaries of quality, techniques and materials to craft various marketing collateral. ATL & BTL
- Plan and execute high quality designs for retail, property and hospitality divisions.
- Collaborate and work with various departments and suppliers to create a final output
- Developed, updated and implemented the Corporate Identity (CI guidelines to accurately assist in monitoring and creating a consistent branding system between marketing materials produced by external agencies and internally.
- Created corporate and product templates to create an efficient and consistent branding guide for commonly used marketing materials.
- In charge of daily postings on social media for KIP Hotel FB & Instagram.
- Video editing for video presentation at KIP Hotel Media Launching
- Setup Visual Wall display at KIP Hotel feature wall.
- Photography for food & beverages, events & misc. photos of company product for marketing usage
Major in
Diploma
Art/Design/Creative/Multimedia
8 Aug, 2010 - 6 Jun, 2012
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